Chipotle: As Real As It Gets - Books (60s)

The Chipotle burrito is a beacon of realness. So when John Mulaney offered up the title of his new book, the burrito felt free to offer semi-constructive feedback. Check out the rest of the campaign: http://chipotle.com/realcampaign #Chipotle #AsRealAsItGets

These days, “real” has been a little hard to come by. There’s too much fake out there, too many half-truths. We think the world could use a whole lot more real. That’s why we make all of our food using only 51 real ingredients, like you’d find in a grocery store. Check them out here: http://chipotle.com/real